“gemba walk” (lean thinking term) to go to the actual place where value is added + “walkabout” (Australian aborigine) a short period of wandering bush life engaged as an occasional interruption of regular work
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I’ve been remiss in my postings. I’ve been learning a lot and and need to do a post to “sum up”. That will be the next post.
On NBC nightly news, I saw a very disappointing feature about an OK commercial during the superbowl (Packers won!) by Chrysler. I wrote this e-mail to Brian Williams (not sure if he reads these):
Brian Williams,
I routinely watch your show and generally like the coverage, but I was disappointed in what you called the “best superbowl commercial”. Your story on the Chrysler Super Bowl commercial points out one of the major problems with American corporate greed and ignorance, and how they believe an appeal to emotions will sway people to buy their cars and keep them in business. Go to consumer reports and see the data on Chrysler vehicles compared to others. They are inferior across the board. Detroit is not a great city and executives in the american auto industry are not great leaders. They care primarily about meeting the stockholder’s demand for quarterly earnings, not about making great cars and truly caring for the people who build the cars. Spending $8M for a commercial during the Superbowl was not the best use of money. It will only make their cars more expensive, will not improve their quality, and it will not change my mind about Chrysler vehicles or the company.
Mike Stoecklein
